The animated ads inject a bit of whimsy into the harsh reality of puppy mills.
The animated ads inject a bit of whimsy into the harsh reality of puppy mills.
Nine out of 10 people who buy a puppy from a store or online are getting one whose earliest days were spent in a puppy mill. They might not know that, though—the puppy they get will be cute, and happy to see them, and it might come with a fake certificate or a deceptive photo of the dog frolicking in the grass. Beyond that, drawing attention to the real issue of puppy mills—where puppies are bred in intensive, inhumane conditions—can be a challenge, just because it’s so depressing. Dogs are our best friends. Who wants to spend too much time thinking about the conditions under which they’re often bred?
